1. Data Business Summary

MESSE ESANG’s optimized exhibition infrastructure, data management and processing platform are the foundations of growth and expansion of exhibition industry. It collects and retains diverse data through IT technology-based admission and registration systems, exhibition DB management systems, and processes public data, statistics, industrial trends, social and other industry, business, and customer interest data, and applies them to exhibition planning and marketing.

We are a data aggregation and processing service provider, designated by Korea Data Agency under the Ministry of Science and ICT. We provide data analysis service to SMEs who lack the expertise and are challenged by the high cost associated with acquisition and processing of data.

2. Data based Exhibition

We efficiently manage data generated from diverse exhibitions.
We lead the growth and innovation in the traditional exhibition industry through integrated operation strategy. In addition, we draw insights through integration of company’s internal data with external marketing, sales, CRM and other data points.

3. Data Analytics Capability

1) Data Processing

Optimize raw data through various technical methods applied to data analysis and service development

2) Online Data Collection System “ ES scrapper”

Real-time data collection by source (social community, media, etc.) and keyword structure

3) Self Developed Data Structure and Processing Hub System “FMS”

Classification System and Data of Domestic Industry
It consists of industry data classification system such as category, company, brand, and representative products by industry, and customer interest classification system and data that can define customer profile such as age, gender, and address.
Hub platform that connects and expands external data (public/private) by processing data with companies, customers and exhibitions

4. Data Voucher Business

Promoted by the Ministry of Science and ICT and carried out by Korea Data Agency, it is voucher service that provides financial support for purchasing and analyzing data.
The main objective of this service is to galvanize domestic data trading activities and create data-based ecosystem through activation of data and AI industries

※ Korea Data Agency : https://www.kdata.or.kr/
※ Datastore : https://www.datastore.or.kr

Support Targe

Domestic SMEs (including startups), small businesses, and one-man companies that can use data to create innovative services

Support Scale

– Total of KRW 300 billion for 5 years (KRW 60 billion in 2019, composed of KRW 20 billion won for data procurement vouchers, KRW 40 billion for data processing vouchers)
– Support 1,000 data purchases and 640 data processing services (400 general, 240 AI) annually

Support Section

– Data Procurement: Support data purchase costs with vouchers for participating companies to upgrade services or develop new services thru the use of data (Government subsidy matches up to KRW 18 million per project / Government 75%: Private 25%)
– Data Processing: Support data processing costs with vouchers to utilize the data for customized applications for each company
(Government subsidy matches up to KRW 45 million for general processing and KRW 70 million for AI processing / Government: 75%, Private 25% )

Support Procedure

Recruit suppliers that can provide data sales and processing services, and select and support companies that utilize data through public offering.

QUERIES : Tel. 02-6121-6490