MESSE ESANG’s optimized exhibition infrastructure, data management and processing platform are the foundations of growth and expansion of exhibition industry. It collects and retains diverse data through IT technology-based admission and registration systems, exhibition DB management systems, and processes public data, statistics, industrial trends, social and other industry, business, and customer interest data, and applies them to exhibition planning and marketing.
We are a data aggregation and processing service provider, designated by Korea Data Agency under the Ministry of Science and ICT. We provide data analysis service to SMEs who lack the expertise and are challenged by the high cost associated with acquisition and processing of data.
We lead the growth and innovation in the traditional exhibition industry through integrated operation strategy. In addition, we draw insights through integration of company’s internal data with external marketing, sales, CRM and other data points.
– Growing into the effective advertisement/ marketing platform: Transition offline exhibition into online exhibition. → Activate online exhibition through O2O strategy → overcome periodical/regional limits of the exhibition.
※5 Year Average Growth Rate (CAGR) 14.91%
Extracting information or Compound
It consists of industry data classification system such as category, company, brand, and representative products by industry, and customer interest classification system and data that can define customer profile such as age, gender, and address.
Hub platform that connects and expands external data (public/private) by processing data with companies, customers and exhibitions
|Construction/Building Materials||Real Estate||Surface Processing||Coating||HVAC||Environment|
|Regional Special Products||Baby||Pet||VR/AR||Medical||Security/Policy|
The main objective of this service is to galvanize domestic data trading activities and create data-based ecosystem through activation of data and AI industries
– Support 1,000 data purchases and 640 data processing services (400 general, 240 AI) annually
– Data Processing: Support data processing costs with vouchers to utilize the data for customized applications for each company
(Government subsidy matches up to KRW 45 million for general processing and KRW 70 million for AI processing / Government: 75%, Private 25% )
|Ministry of Science and ICT(MSIT)||(Project Organizer) Head of Data Voucher Business|
|Korea Data Agency||(Administrator) Management agency for Data Voucher Business|
|MESSE ESANG||Selling or processing data to demanding companies|
|Demanding company||SMEs seeking to create data-driven innovation services by receiving data from data sales and processing companies, etc.|